Practically, everyone is aware today of the issue of producing goods in one country by the license of another with the aim of selling it to the third country. What is this issue about??

Well, actually, it is inconvenient, for example, for the Unites States to produce fluffy toys within its territory – it is really more efficient and economically sound to produce them in the People’s Republic of China. This is cheaper and the Chinese people are employed.

At the same time there are different international trade regulations that allow rebrendering – a feature that is so popular nowadays. Let’s come into details:

Take, for instance, one country from the former Soviet Union, let’s say Belarus. This is a rather small country where agriculture is the prevailing branch of the state economy. Still this country produces really outstanding watches (brand “Luch”), TVs (brands “Horizont”, “Vitjaz”) and other goods. The quality of watches’ mechanisms is so high that some European countries are importing them in order to “re-brand” them – to mark their brands on such watches. Again it is much cheaper and in workmanlike manner. But the producer is not indicated directly. With the expansion of the European Union such trade schemes have been even simplified. Nowadays it is enough to mention that the good is made in EU and that’s all. The warranty is issued by a seller, not a producer.

Overall, such world trade practice is a very important practice on the way to Globalization… but at the same time one should not forget about the traditions and customs of any particular country in any part of the world. Sometimes you want to by a Swiss watch that is Made in Switzerland, a new TV-set that is Produced in Japan, a perfume that is poured out in France, modern dining rooms New Jersey that are actually made in Italy – the country of strong traditions, etc.

In style furniture store New York claims that modern bedrooms New Jersey made in Germany and Italy and if they label that the furniture is produced in European Union – they are responsible for such words.